2018-01-08 | Category: Brand information | Tags:Xinjiang logo design | Urumqi logo design company | Xinjiang VI design | Urumqi VI design | Xinjiang packaging design | Urumqi packaging design | Xinjiang brand design company | Urumqi album design company |
"If you don't show me some plans first, how will I know if I like what you've designed?？"If I am not satisfied after cooperation, how can I refund the money?？"I don't like the design, I can change it several times.？"...Such problems, you must have designer friends have encountered, or have heard。The following text is more sharp, glass heart customers do not take a seat, ignore the floating can。
A customer who carefully manages his own brand/product will inevitably understand the details involved and the future direction of development before he plans to start doing brand design。Therefore, it will not be randomly given to a designer to "try" the scheme, and it will definitely not be given to this designer to decide the direction and "formation" of the "chess game".。Usually through talking with this kind of customer, you know that the customer has no idea about its brand/product, can not say why, say is the big category of successful brand how to succeed we follow how to go thinking, or come to a bunch of "high-grade, atmospheric, high-grade"...These adjectives -- spoken as if not spoken。If you want to ask more carefully, you look embarrassed and start talking。Years of experience in the workplace，I've met a lot of such clients，The end result is often a testament to the difficulty of working together，Even in cooperation，A flash in the pan，Statement of fact，That's the kind of client we can't really serve，Because such clients are never willing to pay the fees that a formal design company should charge。As for the so-called customers who achieve ulterior motives through the draft, it is even more scornful!
Designers rely on Intellectual Property and professional experience in their heads, although intangible, but the most valuable;It is precisely this intangible valuable asset that has become a transaction without cost in the eyes of customers, and they decide whether to pay for it after they are satisfied。Therefore, the client who asks to see the design first, without paying, strongly highlights the fact that the person in charge has absolutely no planning ideas for the brand/product。To put it bluntly, the head is empty!
Designers and doctors, with their own professional ability to "diagnose" for customers, design is a diagnosis of brand/product problems and propose solutions to the science, but also the process of diagnosis and treatment, I believe that no one in the doctor asked: "you did not cure my disease, how do I know whether to pay?？So, for what reason do you think it is reasonable to see the manuscript for free？
No brand planning concept of customers, you are welcome to go to the "Weike pig Bajie network" slowly pick, you love how to toss how to toss, anyway see not satisfied and do not spend a dime。However, please remember that a forced design company is not a "Weike pig network" that allows you to wave and call immediately.。When you know how to respect the designer at the same time, the designer will put more attention to the project you deliver;When you know how to respect the designer at the same time, you can let the designer see your respect for their own brand/product。Customers who respect their own brand/product enough, no one will use the "try not to pay" way to cooperate with the designer, so for you, for the designer is too childish, too self-respecting!
Domestic design groups have launched a statement, as long as the designers in the group, will not be allowed to steal cheap, let alone priceless proposals, violators will be removed。I am pleased to see such a trend taking shape。To gain the respect of customers, designers must respect themselves, and the cultivation of the overall design ecology must start from the designers themselves。
Finally, I could not help but be curious to ask again: customer, where do you have the confidence to think that you are qualified to see the manuscript for free？Do you believe that designers who do not respect their own value and are willing to do free work are trustworthy？
The customer is not God!The customer's customer is God。
We are not artists, artistic excellence is only a means to serve our clients' brand and marketing goals。The quality of a commercial design is not our decision, nor is it the decision of any visual artist, the target audience is the final judge。
The real design is the embodiment of the temperament of the brand distributed and revealed from the inside out, and is the product derived from the development of the brand to a certain stage。He may not be very beautiful, not very dazzling, but it must be the most suitable, or the most suitable for the current stage, this is the design!
In today's brand marketing, there is no VI design for enterprises, which means that its image will be submerged in the sea of commerce, so that people can not distinguish;It means that its products and services have no personality, and consumers have no attachment to it;It means the team is divided and morale is low。
Brand culture is one of the core issues to establish corporate image and enhance corporate competitiveness。Brand is the identity of the enterprise that owns it, which is different from other enterprises. It is not only the identity of the enterprise image, but essentially represents the consistent commitment of the seller to the product features, benefits and services delivered to the buyer。
Many design companies just design for design, do not consider the actual situation of the enterprise and the need to import a complete set of VI design in a very short time。How to use the limited capital investment to your enterprise image integration and optimization, all our work, is to better solve this problem。
Our customers' success is our success!
From logo design to corporate image design, from brand promotion design to packaging design,nba game appBrand design is committed to creating and digging deeply into the brand personality, and ensure the brand from the inside out of the system and unity, accumulate brand equity, enhance the brand lasting vitality。